"Before this year, it was a lot easier. I didn't have to go door-to-door to deliver desk calendars." An account manager at a state-owned bank in Hangzhou described the central ban as "amazing".

He said, in fact, customers do not necessarily like the desk calendar, but in the past, everyone is sending, if their own enterprise does not send, it is not good looking, "now everyone do not send, but better, reduce waste."

On October 31 this year, the Central Commission for Discipline Inspection issued a notice banning the purchase, printing and sending of New Year cards with public funds.

The reporter visited and found that the current phenomenon of ordering calendar with public funds as gifts basically disappeared, followed by the domestic calendar market has shrunk by a large part. Many related enterprises sigh that the era of making money by consuming public funds has passed, and they need to seek transformation.

"A warehouse desk calendar into waste paper"

Yiwu is the largest distribution center of Taiwan calendar and New Year picture products in the central Zhejiang region. In previous years, this time is the peak season of sales, and this year, the relevant businesses are sad.

"Before is to receive orders to receive soft, now is to receive a return to the receipt of want to cry." A small business owner in Yiwu, who asked not to be named, said he had lost at least a million this year. "A warehouse of desk calendars has turned into scrap paper."

"Banks, government agencies, they all returned. I usually sell about five million calendars. This year, I sold two million." "Said the business owner.

According to the routine arrangement of table calendar industry, the manufacturer has started to design and make plates in spring, received orders in July and August, and by October, the printing has been basically finished, waiting for delivery to the customer. A central ban at the end of October triggered a retreat in the industry.

Jin Jingxi, president of Yiwu Cultural Gifts Industry Association, introduced that there are one or two hundred enterprises in Yiwu producing table calendars and other related enterprises. The total loss is estimated to be at least one hundred million yuan.

Jin Jingxi told reporters that in recent years, the greeting card, table calendar market has been shrinking, less social sales, are generally government agencies, telecommunications, mobile, postal and other state-owned enterprises, as well as state-owned banks, state-owned insurance companies of the nature of the advertising, publicity, maintenance of customer use orders.

"I relied too much on public funds, so I fell badly." "An industry insider said.

Some companies seek to transform

Cangnan County of Zhejiang Province is known as "the hometown of Taiwan Calendar in China". More than 75% of China's Taiwan calendar is produced here. There are more than 200 related enterprises.

The reporter learned from the Cangnan County Taiwan calendar industry Association that there were originally 30 to 40 percent of the local Taiwan calendar is sold to organs, enterprises and institutions and financial institutions, now this part of the order is basically returned. Forty to fifty large and medium-sized calendar enterprises, some enterprises inventory backlog of more than ten million yuan, small enterprises are also generally backlog of hundreds of thousands of yuan of goods.

The reporter learned that some companies have been planning to switch to other products, such as printing boxes, wrapping paper, handbags, and efforts to expand exports.

But not all enterprises are bleak, Cangnan County Kaifeng paper and plastic products Co., Ltd. was not too affected.

Lin Hongnuan, the company's business manager, said he realized last year, when the central government issued an eight-point regulation, that companies could no longer rely too much on public funds, so most of the orders he has mined this year are from private companies.

"After all, the table calendar is China's traditional culture, people still have the demand, so this industry will not disappear, but enterprises do need to transform." Lin Hongnuan said.

The reporter's investigation also found that there is still a large market space for private table calendars. For example, on the Internet, personalized table calendars are very popular. Taobao has sold millions of table calendars in the past month, and one of the best sellers has sold nearly 50,000.

Yang Jianhua, director of the Research center of Zhejiang Academy of Social Sciences, said, "Relevant enterprises should realize and timely change the target of production and service to the mass consumption of families and ordinary people, and truly turn to the public market and even the international market to seek long-term development through competition."